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Laurie Heller Design
Multi-channel event suites, City Year FY20
Each year, I design unified thematic assets for CIty Year’s nation-wide events: Opening Day (some sites use a different name), MLK Day, and Graduation.
I conduct focus groups across the network to help with tone setting, and then design all relevant assets for use including print, social media, online registration and giving platforms, day-of event materials, and email communications.
In addition to a multitude of ready-to-use graphics for varied use cases, I create a wide range of templates so that non-designer staff can easily customize graphics and print materials with their event details. I art direct the creation of accompanying animated assets and/or video promotions and reels.