I worked closely with the U.S. Congressman and his team from brand analysis, to developing a logo, palette, and typeface, to crafting assets and guidelines for his team to create designs independently. Moulton is approachable and honest, yet with the commanding confidence and expertise to be an effective visionary. His friendliness is coupled with his gravitas and experience as a marine. I worked hard to craft a logo and visual identity that reflects Moulton’s dichotomous leadership.